The “Tu Mundo al Instante” campaign, launched by PedidosYa in 2022 for the Latin American market, was a comprehensive marketing strategy focused on highlighting the speed and convenience of the delivery service. Aimed at reinforcing PedidosYa’s value proposition as a fast and reliable solution, the campaign centered on creating an emotional connection with users, conveying the idea that any need, from food to essential products, could be met instantly.
TU MUNDO AL INSATANTE
The “Tu Mundo al Instante” campaign, launched by PedidosYa in 2022 for the Latin American market, was a comprehensive marketing strategy focused on highlighting the speed and convenience of the delivery service. Aimed at reinforcing PedidosYa’s value proposition as a fast and reliable solution, the campaign centered on creating an emotional connection with users, conveying the idea that any need, from food to essential products, could be met instantly.
OOH CAMPAIGN
Brand Impact and Technological Perception
This technological component highlighted PedidosYa’s ability to adapt to different cities and markets across LATAM, enabling efficient integration between users, businesses, and couriers. The campaign not only enhanced brand recognition but also reinforced PedidosYa’s perception as a leader in technology and delivery, key to its success as a SaaS platform.
Multiplatform Strategy
The campaign employed a multiplatform approach, covering digital media, social networks, television, and outdoor advertising, emphasizing not only the immediacy of the service but also the reliability and scalability of the SaaS product, which enabled a smooth and personalized user experience. “Tu Mundo al Instante” communicated that any need could be quickly met thanks to the platform’s advanced technology, from order management to logistics and real-time tracking.
CAMPAIGN BRAND BOOK
Multiplatform Strategy
The campaign employed a multiplatform approach, covering digital media, social networks, television, and outdoor advertising, emphasizing not only the immediacy of the service but also the reliability and scalability of the SaaS product, which enabled a smooth and personalized user experience. “Tu Mundo al Instante” communicated that any need could be quickly met thanks to the platform’s advanced technology, from order management to logistics and real-time tracking.
TV & ONLINE SPOT
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