TASTE THE FEELING

The Coca-Cola Company, present in over 200 countries and with a legacy that spans generations, stands as one of the most influential icons in global marketing. In line with its global positioning strategy, “Taste the Feeling,” Coca-Cola Philippines launched a summer activation aimed at deepening its emotional bond with consumers during moments of joy, refreshment, and connection.

PHILIPPINES

OUR WORK

As part of the international creative team, we collaborated on the campaign’s concept development, art direction, and storytelling. From ideation to on-site execution, we worked to turn each interaction into a celebration of everyday life—infused with the immediacy and uplifting spirit that only Coca-Cola can deliver.

The result was an immersive brand experience that not only enhanced Coca-Cola’s presence during the most vibrant season of the year but also reaffirmed its purpose of “sharing happiness” through a renewed, multisensory, and emotionally driven approach.

FIFA WORLD CUP

GLOBAL CHARTER

RETAIL ACTIVATION

CREATIVE DESIGN OF RETAIL ELEMENTS FOR GLOBAL CHARTER