BRAND REDESIGN

The development of a new and consistent graphic identity was crucial for unifying Corridonia’s image and projecting a refreshed vision of the city. This identity reflected both the historical and cultural essence of Corridonia while positioning it as a modern and attractive destination. The coherent visual branding across all aspects of the project, from signage to tourism promotion, strengthened the city’s brand, enhancing its recognition and long-term appeal.

REVITALIZATION STRATEGIES

•HISTORICAL HERITAGE RESTORATION: Interventions were carried out on iconic buildings to preserve their architectural and cultural value.

•RENEWED PUBLIC SPACES: Plazas, parks, and streets were designed and renovated, focusing on accessibility and community use.

•PROMOTION OF LOCAL CULTURE: Initiatives were implemented to encourage cultural events, local markets, and exhibitions that highlighted the traditions of Corridonia.

ECONOMIC AND SOCIAL IMPACT

BOOSTING TOURISM: By creating tourist routes and improving local infrastructure, the project succeeded in attracting visitors and strengthening Corridonia’s economy.

•COMMUNITY INVOLVEMENT: The local community was actively included in the revitalization process, ensuring that the changes reflected their needs and aspirations.